In this modern day world of digital media, instantaneous communications and an increasing number of tech savvy people visiting your restaurant; two of the most important things a successful restaurateur must accomplish is to first, understand their customer base and second, how they should best retain that loyalty, as well as that continued support through an ever changing world of more modern and at times trendy new technology.

With today’s rapidly changing advancements in communication technology, it is important for successful businesses such as restaurants to keep pace with those changes and evolve as those changes occur. One new form of communication with your customers is to use messenger bots on social media platforms such as Facebook.

One of the biggest struggles in managing a restaurant is finding and retaining talent. The classic options of advertising, word-of-mouth, and recruiters can prove to be a lot of effort, often with unimpressive results. With recruitment fees hovering as high as 25% in some markets, this option is neither cost-effective nor a particularly efficient means of finding the right people for open positions...

Many restaurant owners are struggling to make their business stand out from the crowd. Well, the best thing to do may be to look right back at this crowd! By observing the practices of your competitors, you can isolate the key strategies to take the marketing of your restaurant to the next level...

Your menu is the heart and soul of your restaurant. It is a marketing tool that can guide diners in their menu choices. Enhancing your restaurant menu with photos is an effective marketing technique. Studies conducted by industry leaders confirmed that by adding a picture to a menu item can increase its sales by up to 30%...

Facebook advertising has emerged as an essential tool across industries to market businesses of all sizes. This is not just about getting likes on Facebook, but a smart, adaptive program to effectively share your message with your target audience at the right time. Sounds expensive, right? It’s not! In fact, you can set your own budget of as little as a few dollars a day.

In catering, word of mouth has always been one of the best forms of marketing. You provide great food and event organization, people share their experiences with friends, family, co-workers. Even nowadays, we cannot deny the power of word-of-mouth marketing. We still ask the people we know for their feedback, but we often use technology to do that.

Usually when people start talking web terminology, those in the restaurant business tend to shudder. Fortunately, you don’t need an IT background to understand all web terminology. For instance, SEO sounds like IT language but it actually has a lot to do with the way you market your business.

Not every restaurant owner can afford a menu engineer or consultant, but no one wants a menu looking like a random list of dishes. Here are a few secrets larger restaurants have in their menu designs to influence what customers are having for dinner and to gain greater profits...

As competition in the restaurant industry warms up, it becomes more and more important for independent restaurants to be up-to-date with new food trends. These new trends help restaurants keep their customers and attract new ones. The typical restaurant guest today is not the same as the typical restaurant guest 20 years ago. Diners are more conscious than ever about the quality of their food and where it comes from. According to a recent research, 36% of consumers worry about ‘chemicals’ in their food and 40% say that it’s “very important” that...

Restaurants are the most searched industry by consumers through both mobile applications and browsers. Consumers want to find your restaurant’s location, hours and menu quickly and they expect this information to be accurate...

The rapid integration of technology has taken over in most of the professions and industries and so does in the food industry. It is the power of customers that drive small scale restaurants industry towards the integration of technology. We have seen a tremendous growth in online food ordering in the last four years.

If you are one of those people who think that Social Media is not for your restaurant or you just don’t care about Social Media, let me give you some reasons why you may be wrong. The restaurant industry is highly competitive and customer traffic is one of the things local restaurants compete for. Nowadays, restaurant owners need to be ready to engage with existing and potential customers on their terms...

In the restaurant industry,empty tables are wasted money. Every restaurant wants to fill empty tables. Filling empty tables is about getting repeat guests, not just new ones. There are many ways how you can do that, but let’s discuss some of the effective and low-cost opportunities that many restaurateurs ignore...

There is an old saying “A bird in the hand is worth two in the bush.” So it is with your restaurant. Almost 70% of restaurant customers never return. Worse, many restaurants do not make an effort to retain their customers or encourage them to return. Repeat business is vital to a restaurant’s survival. Fact: It costs 7X more to attract a new customer than it does to retain an existing one.