Smart Web Restaurant News and Blog

Here you'll find our most recent news as well as tips and other useful information that we'd like to share with our customers.

Using Social Media to Get the BEST Employees - #hiring

Aug 15, 2018

One of the biggest struggles in managing a restaurant is finding and retaining talent. The classic options of advertising, word-of-mouth, and recruiters can prove to be a lot of effort, often with unimpressive results. With recruitment fees hovering as high as 25% in some markets, this option is neither cost-effective nor a particularly efficient means of finding the right people for open positions...

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Learn from Your Competitors in the Restaurant Biz

Jun 01, 2018

Many restaurant owners are struggling to make their business stand out from the crowd. Well, the best thing to do may be to look right back at this crowd! By observing the practices of your competitors, you can isolate the key strategies to take the marketing of your restaurant to the next level...

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Tips on How to Take Good Pictures of your Restaurant's Menu Items

Apr 18, 2018

Your menu is the heart and soul of your restaurant. It is a marketing tool that can guide diners in their menu choices. Enhancing your restaurant menu with photos is an effective marketing technique. Studies conducted by industry leaders confirmed that by adding a picture to a menu item can increase its sales by up to 30%...

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Effective Restaurant Ads: Using Facebook Ads

Mar 20, 2018

Facebook advertising has emerged as an essential tool across industries to market businesses of all sizes. This is not just about getting likes on Facebook, but a smart, adaptive program to effectively share your message with your target audience at the right time. Sounds expensive, right? It’s not! In fact, you can set your own budget of as little as a few dollars a day.

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Catering Website Design – Grow Your Catering Business with a new Website

Feb 16, 2018

In catering, word of mouth has always been one of the best forms of marketing. You provide great food and event organization, people share their experiences with friends, family, co-workers. Even nowadays, we cannot deny the power of word-of-mouth marketing. We still ask the people we know for their feedback, but we often use technology to do that.

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Taking the Mystery out of Restaurant Website SEO

Jan 24, 2018

Usually when people start talking web terminology, those in the restaurant business tend to shudder. Fortunately, you don’t need an IT background to understand all web terminology. For instance, SEO sounds like IT language but it actually has a lot to do with the way you market your business.

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5 Restaurant Menu Secrets You Might Not Know About

Oct 12, 2017

Not every restaurant owner can afford a menu engineer or consultant, but no one wants a menu looking like a random list of dishes. Here are a few secrets larger restaurants have in their menu designs to influence what customers are having for dinner and to gain greater profits...

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Keeping your Restaurant Up To Date with Food Trends in 2017 - 2018

Sep 13, 2017

As competition in the restaurant industry warms up, it becomes more and more important for independent restaurants to be up-to-date with new food trends. These new trends help restaurants keep their customers and attract new ones. The typical restaurant guest today is not the same as the typical restaurant guest 20 years ago. Diners are more conscious than ever about the quality of their food and where it comes from. According to a recent research, 36% of consumers worry about ‘chemicals’ in their food and 40% say that it’s “very important” that...

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5 Most Important and Free Websites Where Your Restaurant Needs to be Listed.

Aug 03, 2017

Restaurants are the most searched industry by consumers through both mobile applications and browsers. Consumers want to find your restaurant’s location, hours and menu quickly and they expect this information to be accurate...

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Online Ordering on your Restaurant Website boosts Sales and Customer Loyalty

May 05, 2017

The rapid integration of technology has taken over in most of the professions and industries and so does in the food industry. It is the power of customers that drive small scale restaurants industry towards the integration of technology. We have seen a tremendous growth in online food ordering in the last four years.

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Social Media for Restaurants: Do I Really Need it for my Restaurant?

Mar 17, 2017

If you are one of those people who think that Social Media is not for your restaurant or you just don’t care about Social Media, let me give you some reasons why you may be wrong. The restaurant industry is highly competitive and customer traffic is one of the things local restaurants compete for. Nowadays, restaurant owners need to be ready to engage with existing and potential customers on their terms...

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7 Effective Ways to Fill those Empty Tables: Marketing Ideas for Restaurants

Jan 15, 2017

In the restaurant industry,empty tables are wasted money. Every restaurant wants to fill empty tables. Filling empty tables is about getting repeat guests, not just new ones. There are many ways how you can do that, but let’s discuss some of the effective and low-cost opportunities that many restaurateurs ignore...

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How to Keep Restaurant Customers Coming Back for More

Oct 13, 2016

There is an old saying “A bird in the hand is worth two in the bush.” So it is with your restaurant. Almost 70% of restaurant customers never return. Worse, many restaurants do not make an effort to retain their customers or encourage them to return. Repeat business is vital to a restaurant’s survival. Fact: It costs 7X more to attract a new customer than it does to retain an existing one.

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How to Increase Sales by Attracting Millennials to Your Restaurant

Aug 22, 2016

People born between 1980’s till 1990’s are known as Millennials. They are characterized as confident, optimistic, and self-expressive possessing multi-tasking personalities. Also known as generation Y, they’ve grown up in a world surrounded by technology and the internet. So these things are always present in their daily lifestyle and routine tasks. 

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Why your Restaurant’s Website Must Be Mobile-Friendly

Mar 09, 2016

The way how people find local restaurants has completely changed in recent years. Nowadays, restaurants are the most searched industry on phones. Statistics show that 88% of adults use restaurant technology to look up restaurant locations, directions and hours. 70% look at menus and 54% order takeout or delivery directly from a restaurant’s website...

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