Five Things Your Restaurant’s Website Needs to Have

Restaurants top the list of local businesses that are most searched-for. A good restaurant needs a good website. It works for your business in many ways. It helps with exposure and awareness of your brand, provides basic information and promotes your products and services, shows people why you are special and grows up your business. So there are certain things you need to know before investing in your Restaurant's website:

#1: Responsive Design.

Responsive Website Design delivers an excellent user-experience across numerous devices and screen sizes. Having a mobile-friendly website puts you out in front of your competitors. At the time of writing, the majority of restaurant websites are not optimized for mobile use. If your customers can’t read your menu, they are more likely to search for another place. If your location and business hours are not clearly visible, you have a lower chance that people will add you onto their dining schedules.

#2: Easy-to-use Content Update System.

Every restaurant will need to make changes to website at some point. You should be able to increase prices, add menu items or specials when you need to. That’s why it’s so nice to have a custom-designed Content Management System. Through a series of simple steps you can make countless changes without any knowledge of website programming.

#3: SEO

Hungry customers will search online for restaurants, but will they find your restaurant?

Search Engine Optimization is important for getting traffic to your website. Google wants to provide the best content for their users. Restaurant SEO is how Google knows what your business does. For example, if you have great menu pictures and no SEO, your website is next to useless. That’s why a special attention needs to be paid to Title Tags and Page Descriptions that you have. Make sure your images are tagged appropriately and your physical address is clearly visible.

#4: Social Media

What do you think is the best way to communicate with your customers? Yes, Social Media! Facebook, Pinterest, Instagram and Twitter have become extremely popular. Actually, more than 90% of marketers use social media for business. Make sure you have links for your social accounts on your website. And don’t forget about a button, where you can get a quick ‘Like’ from a visitor.

#5: Deals Managing System

Studies show that more customers are satisfied with their dining experiences when special offers are used. Don’t let you clients to have an experience like this:

Thanks for letting me know that I could have saved a dollar by printing your Grand Opening coupon two years ago when you had your grand opening.

Having Deals Managing System where you can easily create special offers and events that are time-sensitive and not worry about their end date is very beneficial for Restaurant Businesses. Many owners already use the power of time sensitive offers.

Conclusion

To summarize, a modern looking, mobile-optimized and search engine friendly website will bring in new customers and turn them into repeat customers.

In Smart Web Squad LLC, being a customer of many restaurants, we've seen their major problems and made our best to address them in our complete website solution for restaurants - Smart Web Restaurant. Give us a try and we’ll be glad to build a site for you.

Check out: Taking the Mystery out of Restaurant Website SEO and 5 Most Important and Free Websites Where Your Restaurant Needs to be Listed.